33 Questions To Quickly Identify Your Customer’s Needs

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The 4 types of questions to ask in sales negotiations

Open-ended questions

Closed-ended questions

Alternative questions

Factual questions

Questions to identify your prospects’ needs

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1 — What are your short-term goals? What are your long-term goals?

2 — Why is this purchase important to you? For your company?

3 — According to you, what is your main asset? Your main weakness?

4 — How do you evaluate the potential of new products or services?

5 — Who is your current supplier or provider? Why did you choose them? What can I do to make you choose us?

6 — What are your buying criteria and success criteria?

7 — What do you consider most and least important in terms of price, quality and service?

8 — What level of service are you willing to finance?

9 — What do you like best about your current supplier or provider? What do you dislike?

10 — What do you expect from the companies you work with?

11 — What would make you change your supplier or service provider?

12 — What do you prefer about your current system? What would you like to change?

13 — What do you think your needs are? How important are they?

14 — If you were me, what would you do?

15 — What professional associations are you a member of?

16 — What do we need to do to work together?

17 — When can we start?

18 — Can you tell me why you rejected our offer?

19 — What is the best way to work with you again?

20 — During our last business transaction, what did we do that impressed you the most?

21 — What do you want from your relationship with a supplier or service provider?

22 — Who was the best sales person who ever contacted you?

23 — When can I call you back?

Questions to identify the needs of your existing customers

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24 — On a scale of 1 to 10, are you satisfied with our product?

25 — Why do you give this rating?

26 — In your opinion, what are the strengths and weaknesses of our products and services?

27 — What do you like about our products and services?

28 — Would you recommend our products/services to a friend or colleague?

29 — What is the internal adoption and usage of our product?

30 — Do you think you received a very satisfactory customer service?

31 — What do we need to do to work with your company for another year?

32 — Are you ready to renew the contract today?

33 — Would you be interested in feature x?

Setting up a sales discovery plan

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Emma Randy

Emma Randy

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